For those of you who are still a tad resistant to the digital revolution, let us allay those fears a little.

There’s no doubt that digital has transformed the way we live, communicate, buy things, do business, interact, behave and so on - and all in the blink of an electronic eye.

But pause for just a second, and you’ll see that there is still a very valid place for us humans to feature.

In its wildest dreams, technology cannot emit emotion, pre-planned programmes can’t pull at your heartstrings and algorithms can - never in a million years - sympathise or empathise with you.

For that, you need the power of the human.

Knock that screen of yours, and there is in fact a person behind there. Somewhere.

That’s how we really connect.

A carefully worded post, a ‘thought for the day’, a ‘me too’ message that lets us know we’re not alone on this planet with just reams of data and endless encrypted code for company.

At 3Sixty Create, we believe that the trick to successful social media communications is to keep it real - and in real time.

People are and always will be individuals – one size will never fit all. So be clever with your comms online, be witty, watchful, and most of all – deliver the human touch where possible – so people feel valued and not just another number/code/data/field/string/formula…

Talk to our team about real time response social media to help bring the human touch to your digital output. www.3sixtycreate.com

The debate rages on right here: http://www.mediaweek.co.uk/article/1355947/does-social-media-require-human-touch